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Canon strengthens its PowerShot range of digital cameras with the addition of a new SX “Super Zoom” model: the 9 Megapixel PowerShot SX110 IS, which replaces the popular SX100 IS. Featuring a 10x optical zoom with optical Image Stabilizer – plus a 3.0” LCD – the Canon PowerShot SX110 IS delivers outstanding telephoto reach in an even more compact and lightweight body. A full range of Canon technologies – including Face Detection Technology, Motion Detection Technology and a new Easy Mode – help everyone take great photos, while experienced users can also enjoy the creative possibilities offered by full manual control.

With a 10x Canon optical zoom – featuring a 35mm film equivalent focal length of 36-360mm – the Canon PowerShot SX110 IS brings even distant subjects into view, making it the perfect camera for everything from school sports days to family holidays. Canon’s optical Image Stabilizer technology combats the effects of camera shake, delivering sharp, blur-free shots throughout the camera’s extensive zoom range.

The Canon PowerShot SX110 IS uses a lens shift-type Image Stabilizer (IS) system to detect and correct slight camera shakes that can cause image blur. Minute vibration gyros detect lens tilting caused by hand shake. These signals – 4,000 per second – are processed by a single-chip IS controller, which discriminates between hand shake and unintentional camera movements. Shake signals are sent to the IS unit, which moves one of the lens elements accordingly to deflect the light rays and cancel out the effects of shake. For improved accuracy and responsiveness, the moving lens element is supported on tiny ceramic spheres. In addition to minimizing friction, ceramic spheres avoid some of the problems that can affect metal systems, such as thermal expansion and magnetism. The optical IS of both models allows photographers to shoot at shutter speeds up to 3 stops slower with no perceptible increase in image blur due to camera shake.

Canon’s Face Detection AF/AE/FE/WB system automatically detects up to nine faces within a frame before adjusting focus, exposure, flash and white balance to ensure optimal results. The Face Detection system of the PowerShot SX100 IS is able to determine which faces are intended to be the subject, instantly reverting to the partnering 9-point AiAF system if no face is the primary subject. Face Select & Track allows the user to select a particular face to be the main subject of a photograph and track it, for the best possible results.

The Canon SX110 IS features a wide range of 20 shooting modes designed to achieve optimum results in a wide range of lighting conditions – a great help for users of all levels, from complete novices to more experienced photographers. Shooting modes include a new Easy Mode, which sees all shooting settings chosen automatically by the camera – perfect for beginners prone to making unsuitable adjustments. Easy Mode also limits Playback options to simple image viewing and deletion functions. At the other end of the spectrum, experienced users can switch to full manual control, and customize settings for special effects or unusual lighting. To keep shots looking sharp, Motion Detection Technology – activated in High ISO Auto mode – uses Face Detection Technology, the optical Image Stabilizer and scene information to identify subject motion and camera-shake. ISO is also optimized for minimum blur and maximum image quality.

The PowerShot SX110 optical 10 times, it’s easy, your picture will be a permanent memorial dramatic, emotional close-ups to get the zoom lens. This magnificent lens, the power of the distance subject with razor-sharp precision and stunning lifelike color can be taken. So, sparkling trees and birds, the stadium and the school play from the last row of children from around the goal of winning a high peak can be captured. In addition, Canon’s advanced optical image stabilizer, thanks to technology, with the biggest zoom all the pictures of the rocks steady.

This post was submitted by Scott.