Welcome to reviewmirchi.com

Procter and Gamble

Autor tdomf_2061d | 19.07.2010 | Category FMCG

Procter & Gamble Co. is a Fortune 500, American global corporation based in Cincinnati, Ohio, that manufactures a wide range of consumer goods. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. It is 10th in Fortune’s Most Admired Companies list (as of 2007). P&G is credited with many business innovations including brand management, the soap opera, and “Connect & Develop” innovation.

The P&G community consists of over 138,000 employees working in over 80 countries worldwide. What began as a small, family-operated soap and candle company now provides products and services of superior quality and value to consumers in over 180 countries.

P&G has one of the largest and strongest portfolios of trusted brands, including Pampers, Tide, Ariel, Always, Pantene, Bounty, Folgers, Pringles, Charmin, Downy, Iams, Crest, Actonel and Olay.

P&G honors and values diversity. As the organization grows, they continue to build a culture that appreciates differences even as it reflects common values

Procter & Gamble produced and sponsored the first radio opera soap operas in the 1930s (Procter and Gamble’s being known for detergents (soaps) was probably the genesis of the term “soap opera”). When the medium switched to television in the 1950s and 1960s, most of the new serials were sponsored and produced by the company. Two of their serials, As the World Turns and Guiding Light, are still on the air today and are produced by Procter & Gamble Productions. The serial The Young and the Restless also is regularly sponsored by products from Procter & Gamble, as well as other daytime serials.

Colgate Palmolive

Autor tdomf_2061d | 17.07.2010 | Category FMCG

Personal care giant Colgate-Palmolive is generally associated with toothpaste and soap, however its broad portfolio extends to petfood, deodorants, fabric softeners, household cleaners and detergents. Brands include Ajax, Speed Stick, Mennen and Hill’s Science Diet, alongside the two products that make up the company’s name. Colgate is the world’s #1 toothpaste and toothbrush brand and Palmolive soap is the world’s third largest soap brand, now covering a growing range of haircare products as well as soaps. Colgate-Palmolive is also truly international, deriving 75% of its sales outside the US.

Colgate Palmolive (India) Limited is India’s leading manufacturer of scientifically proven products in oral and personal care. From a modest beginning in 1937 in India, today the company has a turnover of over Rs 1100 crores. Colgate – Palmolive has the widest distribution network with 2.7 million retail outlets, of which 8 lakh outlets are serviced directly in 2007. The company’s innovative and effective products have earned the confidence and trust of millions of consumers in the country. The commitment of the company is to consistently deliver superior quality products fuels and their vision – To be the innovative leader with our brands, everyday in every home.

Colgate Palmolive is the Market Leader in Oral Care with its products under the Colgate’ brand. Colgate Palmolive is also a leading manufacturer of quality personal care products under the Palmolive’ brand.

The company stands for quality products, strongly held values and a world of talented people. Colgate provides a stimulating work environment that helps each individual realize their potential and give their very best. At colgate palmolive, they offer an exciting and challenging work atmosphere by ensuring that training, education, sequence of assignments and performance evaluation all work in tandem to enhance personal and professional effectiveness. The company also has a very transparent working culture, allowing employees to take the initiative and chart their own progress path. A career with Colgate ensures early responsibility, involving important projects where contributions have value and impact allowing for considerable early visibility.

Hindustan Unilever Limited

Autor Reviews | 16.07.2010 | Category FMCG

Hindustan Lever Limited (HLL) is India’s largest fast moving consumer goods company, with
leadership in Home & Personal Care Products and Foods & Beverages. HLL’s brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians.

HLL’s brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall’s are household names across the country and span a host of categories, such as soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. HLL is also one of India’s largest exporters. It has been recognised as a Golden Super Star Trading House by the Government of India. Presently, HLL has over 16,000 employees including over 1,200 managers. Its mission is to “add vitality to life.” The Anglo-Dutch company Unilever owns a majority stake in Hindustan Lever Limited.

In the late 19th and early 20th century Unilever used to export its products to India. This process began in 1888 with the export of Sunlight soap, which was followed by Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim soon after. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). The three companies were merged in November 1956 and the new entity that came into existence after merger was called as Hindustan Lever Limited. HLL offered 10% of its equity to the Indian public, and it was the first among the foreign subsidiaries to do so. Currently, Unilever holds 51.55% equity in the company while the rest of the shareholding is distributed among about 380,000 individual shareholders and financial institutions.

Brooke Bond entered Indian market in 1900 and in 1903 it launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was formed. Unilever acquired Brooke Bond through an international acquisition. Similarly, Lipton’s link with India date back to 1898. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was incorporated. Pond’s (India) had been in Indian market since 1947. It joined the Unilever ranks through an international acquisition of Chesebrough Pond’s USA in 1986.

The liberalization of Indian economy in 1991 and subsequent removal of the regulatory framework allowed HLL to explore every single product and opportunity segment, without any constraints on production capacity. The 1990s witnessed a string of crucial mergers, acquisitions and alliances. In 1992, the erstwhile Brooke Bond acquired Kothari General Foods, with significant interests in Instant Coffee. In 1993, it acquired the Kissan business from the UB Group and the Dollops Ice-cream business from Cadbury India.

In one of the most talked about events of India’s corporate history, the erstwhile Tata Oil Mills Company (TOMCO) merged with HLL, effective from April 1, 1993. In July 1993, Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL). Brooke Bond Lipton India Limited launched Wall’s range of Frozen Desserts in 1994 and by the end of the year, HLL entered into a strategic alliance with the Kwality Icecream Group families. BBLIL merged with HLL, with effect from January 1, 1996.

HLL has also set up a subsidiary in Nepal, Nepal Lever Limited (NLL). The NLL factory manufactures HLL’s products like Soaps, Detergents and Personal Products both for the domestic market and exports to India. In January 2000, as part of its divestment strategy, the government decided to award 74 per cent equity in Modern Foods to HLL. In 2002, HLL acquired the government’s remaining stake in Modern Foods. In February 2007, the company has been renamed to “Hindustan Unilever Limited” to strike the optimum balance between maintaining the heritage of the Company and the future benefits and synergies of global alignment with the corporate name of “Unilever”.