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Released for Sprint, the Samsung PM-A740 (SPH-A740) features a 0.3-megapixel camera, able to capture pictures with up to 4x digital zoom, choose from a variety of different color tones, brightness levels, and white balance settings, customize camera shutter sounds, and attach fun frames. The PM-A740 features a 16-bit color 96 x 96 pixel STN outer display and a 16-bit 128 x 160 pixel STN main display.

The Sprint PCS PM-A740 (Samsung SPH-A740), which offers a basic feature set and a quality VGA camera with plenty of customization options. The handset even gives you the ability to create slide shows with your photos and use them as screensavers. While it’s a fun and functional mobile with cool blue coloring, it is still a cell phone, and unfortunately its audio quality is not up to par.

Also, business users might want to take a pass and look for a mobile with more capabilities such as a speakerphone or Bluetooth. At $230, the price is a bit high, but you should be able to find it for less with service. Samsung has a reputation for making sleek and stylish flip phones, and the Sprint PM-A740 is no exception. The handset sheds the traditional all-silver casing, though, in favor of an eye-catching midnight-blue cover with a ridge-textured design, giving it a more casual look. Identical to the Sprint VM-A680 in size (3.3 by 1.8 by 1 inches; 3.4 ounces), the mobile is compact and fits easily into a pocket, although the stubby antenna adds some unwanted bulk. Still, it is solidly constructed and comfortable to hold.

As with the latest crop of Samsung phones, the Samsung SPH-A740 (Sprint) boasts a spacious, 1-inch-diagonal external screen that shines bright with 65,000 colors. It displays the time, the date, signal strength, battery life, and picture caller ID (where available). While the backlighting goes completely dark, you can use the display as a viewfinder for self-portraits. The camera lens and flash sit just above the screen.

The Samsung SPH-A740 (Sprint) has a respectable feature set for casual chatterers and shutterbugs, but mobile professionals may desire a more business-friendly phone. The handset has a 299-name phone book with room in each entry for six numbers, e-mail and Web addresses, and birthday info. Users can distinguish your contacts by assigning them to a caller group or pairing them with a picture or any of 29 ring tones, 10 of which are polyphonic (32-chord).

Other goodies of Samsung SPH-A740 (Sprint) include a healthy helping of organizer functions, such as a calendar, world and alarm clocks, a task list, a memo pad, and a calculator. For messaging fanatics, you have text and multimedia messaging, instant messaging, and e-mail. And while there is voice dialing, three-way calling, a voice recorder, and a WAP 2.0 Web browser, the lack of a speakerphone, Bluetooth, or at the very least an infrared port might have business users looking elsewhere.